Adidas Designs Shoes for Steph Curry at NBA All-Star Weekend
A Sneaker Story Unfolds: Adidas and Steph Curry's Unlikely Collaboration
On the eve of the 2026 NBA All-Star Weekend, a fascinating tale of sneakers and sports is unfolding. After a high-profile split with Under Armour in 2025, Stephen Curry is now making waves with Adidas, the very brand that designed his final signature basketball shoe, the Curry 13. But here's where it gets interesting: Curry, currently sidelined by a knee injury, is making a statement with his footwear choices, and it's not just about the shoes themselves.
Curry debuted the Adidas Anthony Edwards 1 Low 'Gold Medal' colorway, a shoe that pays homage to his Olympic teammate and friend, Anthony Edwards. The 'Gold Medal' edition features Curry's initials and jersey number from the 2024 Paris Olympics, where the duo won gold. This move by Adidas is a strategic one, as it aims to secure Curry as the biggest sneaker free agent in sports. The brand has already gotten Curry to debut the Adidas Crazy Energy+ and is now designing a player-exclusive colorway for the four-time NBA champion.
The Sneaker Deal Debate
While Adidas is making a strong case for Curry, the question remains: is Curry sending a message with his footwear choices? Curry has maintained that his selections are not about sending messages but rather about celebrating players, teams, and cities. However, Adidas' strategic move to design a player-exclusive colorway for Curry suggests that the brand is trying to secure his signature. The question of whether Curry is sending a message or simply embracing the opportunity to celebrate his career is one that fans and experts alike are debating.
The Future of Sneaker Deals
As the 2026 NBA All-Star Weekend unfolds, the future of sneaker deals is on everyone's mind. Adidas' move to design a player-exclusive colorway for Curry is a bold one, and it remains to be seen if other brands will follow suit. The question of whether Curry will sign with Adidas for his next sneaker deal is one that fans are eagerly awaiting. As the weekend progresses, fans can expect more exciting sneaker storylines, including the release of Penny Hardaway's Nike sneakers in collaboration with Stranger Things and the Air Jordan 6 'Infrared Salesman' on Valentine's Day.
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